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Introduction & Objectives

Cancer-Care CSR is a specialised programme under the Ribbon of Hope (ROH) initiative that specifically identifies and supports cancer patients from the B40 group. It focuses on the A (Affordability) and R (Rehabilitation) pillars of the C.A.R.E. framework to ease the financial and physical burdens of recovery.

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The programme addresses the significant burden on B40 patients, who represent approximately 60%–65% (30,000–32,500 cases) of new cancer patients in Malaysia annually.